Telemarketer provides Email Support in a variety of circumstances.
As a direct marketing tool
During an initial telephone call to gain permission for the prospect to send email information about a product or service with a second follow-up call aimed at a result. This is particularity useful with complex solutions or products and often yields higher first call penetration and results.
As a support to lead generation
Many telemarketing campaigns have two or more objectives for each call. For example objective one could be to generate sales over the phone (Telesales), and objective number two Lead Generation where if a prospect declines the sales offer, the telemarketer would be able to send some email information as an alternative.
This is a highly effective strategy as it ensures no call is wasted which is a clear advantage over many other forms of marketing which only give one chance to gain a result from a prospective customer.
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