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A recent study by Expertise Marketing Research reveals that “of 30 possible marketing tactics… “Cold Calling” was at the top as the most effective.
You could argue that digital marketing has become so crowded, so competitive, it is hard to stand out.
It simply becomes very difficult to obtain any real traction.
Next to an actual physical face to face conversation, a phone conversation is still the second most effective communication tool today.
That’s why telemarketing works.
You can deliver your message one on one to your ideal target person, answer any common objections and then steer them to your desired outcome immediately.
When you use telemarketing you have these distinct advantages over most if not all other marketing;