Outbound Telemarketing still outperforms most other marketing and here’s why.
- You can actually talk to a decision maker/ person of influence in seconds,
- You can get a decision in seconds,
- You are 10 times more likely to be able to grab their email,
- You can gain more insight than inbound marketing as to their needs,
- You can adapt and change your message in seconds.
Inbound marketing can cost a lot of money and a lot of convincing just to get an email address. Then it can weeks, months or even years to nurture that lead to some sort of outcome.
The fact is, the telephone still ranks as the number one sales tool. Over 75% of all Fortune 500 company maintain call centres, outsourcing facilities, and utilises the benefits of outsourcing in every aspect of their business.
Establishing an in-house telemarketing operation can be expensive in both time and cost, as infrastructure and staff need to be established and once operational, the operating expense is high due to the highly skilled nature of the staff employed.
The costs are prohibitive, especially if the telemarketing function is not going to be utilised all of the time to recoup the costs involved.
Outsourcing to an experienced provider makes a great deal of commercial and business sense.
Our infrastructure and staff are already in place and simply require product training, and in many cases they will already be familiar with your products and services being offered
With our higher levels of experience and skill, our callers will also be able to deliver far better results than an ad hoc, in-house telemarketers who may not have had the infrastructure, training and experience that outsourced operators have.