- Appointment Setting
- Customer Followups
- Database Updating
- Lead Generation
We specialise in a range of Outbound Telemarketing Services for small to large organisations targetting either businesses or consumers. Our services include;
In essence, anything that requires picking up the phone to talk to existing, past, or potentially new customers.
Using a customer prospect list, we can Generate Leads, Sales , Appointments or anything you require, with our expert telemarketers on your behalf. Whether you’re one person or a multinational, we can help.
Since 2001, we have worked with government departments, various associations as well as all types of large and small business that have required Outbound Telemarketing.
We have no minimums so you can engage our services from one hour, one week, one month to one year.
Should you engage our services. We then send you our campaign brief to complete. Once we receive this, we can then prepare your campaign.
After we have set-up your campaign and when you are ready for us to proceed, we begin calling and start receiving results live as they occur.
Leverage your time and engage our services so you can spend your time more productively.
Our premium telemarketing team and infrastructure are already in place and ready to help you.
We know what works and more importantly, what doesn’t!
Professionals know it pays to use professionals.
Our telemarketing campaigns can be tailored to exact requirements.
We can deliver your message and zero in on targeting your preferred key decision maker type and geographic locations anywhere in the country.
Since 2001, we have acquired extensive experience in all industries that require some form of outbound telemarketing.
Overall, we achieve an amazing return on investments.
We offer flexible solutions to suit your requirements.
All with No Minimums & No lock-in contracts as we believe in standing on our merits!
It’s your brand, your reputation. You may only get one chance to convert a prospect to a lifetime customer.
Equally, you may loose a lifetime customer as a result of a poor interaction.GET A QUOTE
One high performance telemarketer can influence a prospective customer to become a lifetime customer. Just how much is one life long customer worth to your business?
Now imagine that high performance telemarketer calling not one prospective customer, but many high quality calls every hour, every day, every week, and every month. What’s a quality telemarketer now worth to your business?
The reverse will occur with poor quality telemarketers. Not only will you loose potential conversion opportunities due to amateur performances, you may risk burning those prospects for life.
A good telemarketing company can dramatically change a business for the better. A poor person or company can be devastating to your business.
Below are case studies utilizing different strategies which are transferable to most industries. There are many more strategies available.
One of the world’s largest digital agencies wanted to grow their client base and contacted us to generate appointments with new top end clients.
We recommended a “give to get” two staged approach would work best. The first stage is a brief call to introduce their agency with an offer to send an added value instructional “how to” email. Something not available online. Second stage is a follow up call to answer any questions and at this time an offer to set an appointment.
However, our client decided they still wanted appointments set on first call attempt.
So we devised a new strategy. We devised a multi objective strategy. Objective 1 Appointment, if that fails Objective 2 offer email. Then followup on that email in attempt to achieve objective 1 again.
After a pilot of 2-months we achieved 760 appointments. Our client was very happy with this result. At this point we suggested running another campaign with our initial strategy. And after 2-months we more than doubled the results to 1,867 appointments which is now their permanent strategy with us.
*These strategies can be adopted for any industry.
Canon and Xerox contacted us to perform Appointment Setting campaigns operating in different states. Canon required a standard Appointment campaign having us presenting there brand as enticement to gain appointment to a set of qualifying criteria.
The main obstacle within this industry is that companies with this equipment have service agreements whereby they are locked into.
Xerox wanted to aggressively gain market share and a campaign was designed with their permission to extract the maximum possible number of appointments and decimate competition.
Xerox allowed us to offer a Black and White Laser printer upfront for any business that agreed to an appointment. At the end of their presentation at their appointment, they offered to payout current contracts and have customers enter into a new agreement with them.
Although Canon was happy with their results, Xerox result was 20 times more appointments than Canon.
*Besides an irresistible offer for clients, there are two other main factors that influence results. 1) The more we qualify, the higher the quality however less the volume of appointments, 2) The type and quality of the database being used can determine success as well.
News Corporation engaged us to complete a massive database updating campaign.
There main issues were accuracy and wanted a 100% local team – not offshore. Given telemarketing has only your voice; clear articulation was paramount as items such as email addresses were easy enough to get wrong, let alone with a foreign accent.
We recommended, while we were on the phone updating customer details, that it was great opportunity to generate some leads for their digital subscription services. They were delighted with the idea and at the end of the campaign we achieved 99.7% database accuracy and 52.3% increase new digital subscriptions.
This case study is not about one specific organisation, as we are often asked to start off with a short campaign duration to test the waters then expand the duration afterwards if successful.
Telemarketing is extremely effective, however it does take a lot of calls; more specifically call-backs.
It is very rare to reach your decision maker on the first call. So you need to allow for multiple calls over days and sometimes weeks.
Your key decision maker could be not available for 100 reasons. So you need to allow for this.
Even if you do reach your decision maker, you may need to allow enough time for them to think about your offer. Every situation is different.
In any lead generation activity, there is a pyramid that reflects the reality of marketing.
At the very top of pyramid, you have people who are 1) interested and 2) ready to act.
As you move down the pyramid there will be people at various stage of interest and readiness to act.
The vast majority are going to be people that you have not been able to reach. So you need to allow enough time.
The other issue with short term campaigns is running the risk of calling back too soon due the condensed time frame. This can potentially burn opportunities forever by annoying prospects from calling too often.
In fact, we have worked on campaigns where leads from our initial call have converted years later.
So to run a short campaign to establish the effectiveness of telemarketing is not a great strategy. Certainly not if you are trying to establish whether or not to use Telemarketing long term or not.
Over 70% of our customers re-book because we deliver results, and know what works and what doesn't.