lead generation telemarketing
We never use any form of existing lead. All our leads are generated fresh and tailored to your exact requirements. We generate our leads with our telemarketers making phone calls to new and or existing customers on your behalf. They are generated exclusively for you and have never and will never be used by any another other person or company.
Does Lead Generation using Telemarketing work?
Next to an actual physical face to face conversation, a phone conversation is still the second most effective communication tool today. You can deliver your message one on one to your ideal target person, answer any common objections and then steer them to your desired outcome immediately.
Generating leads is not just about providing as many Hot leads as possible. It is also about qualifying these leads specific to your needs. Once a prospect has demonstrated they are interested it becomes a lot easier to obtain important information about them such as their likes, dislikes, budget and time frame for making a purchase of a product or service.
Lead Generation can be used for; topping up your sales leads pipeline with fresh new leads, nurturing new leads, following up on old leads, and cleaning up your database while generating fresh new sales leads as the same time.
Lead Generation requires constant cultivating of new leads however it is not just about providing a company with an abundance of leads. It is also be about creating filters (qualifying criteria) for these leads to the extent of each company’s specific needs.
For example an organisation may have a prime objective to use telemarketing to set appointments.
As the caller sifts through each prospect they could assign a Cold, Warm, or a Hot lead status dependent on each outcome. This process can be applied to many other objectives such as Selling a product of service over the phone, Market research, Surveys, Database updating etc.
With any Lead Generation process you can also have more than one objective. As an example, objective one could be to achieve a sale. In the event that objective is not successful then, objective two could be that we setup an appointment to further explain the proposition. And finally, if both previous objectives have not been met; objective three could simply be to gain permission to remain in contact via email.
A well executed Lead Generation campaign will add significantly to the bottom line of your company, but it takes a good lead generation company with excellent processes and skills to ensure excellent outcomes.