That’s because eventually the law of averages determines that anyone will eventually have a win, but just how many loses are there until that win?
How many companies get burnt in between and will you be one of them?
What you want to do is avoid being one of those that get burnt. The following questions should be considered when deciding on your next telemarketing partner.
Do they attempt to use gimmicks and or say anything to gain your business? You know the old saying, “if it sounds too good to be true then it probably is”. If you are chasing guarantees of any kind you will end up being disappointed – no matter how many testimonials!
Do they have staff that have actually done face to face selling themselves? Having this experience means they will understand all the challenges of the direct sales process.
Do they know what a “Closed” or “Open” sales question is? This demonstrates at the very least a basic understanding of sales
Do they know what a “Close” is? If you don’t know what a close is then you can’t close!
Do they know what and how to use NLP in sales? This is the most advance form of selling that less than 1% of organisations use.
Do they know what a USP is and why it is so important? The most important set of words used to spearhead a sales call
Do they have 100% Local callers with 100% Local accents? It is not only important to have Locals perform your calls, it is equally important (if not more) that they actually have a normal Local accent. We don’t even employ staff with a mild English accent.
You should ask for a written guarantee that the person/s doing your calls have a 100% normal, traditional Local accent – it is critical to the success of your campaign. Some apparently “Local” companies have an Local presence with actual Local representatives but when it comes to actually completing your campaign; the calls end up being completed overseas – this is currently happening so beware.
No matter how subtle an offshore accent may be, people can tell if it is an overseas caller – In other words wasted calls – wasted money.
Think about this. Have you ever encountered an shore call centre and ended up being frustrated by the communication levels. That’s what we’re talking about.
It is not a matter of simply reading a script or even sounding intelligent or articulate. Every day, people with even the same native tongue miss-communicate all the time.
That is because communication is a complicated process and has many nuances and subtleties to it that can be easily overlooked.
The fact is most communication does not occur by speech, most happens non verbally. So where does that leave telemarketing? Well it means you really can’t afford a telemarketer with any language barriers such as culture differences.
You need every edge you can get with telemarketing. It certainly does not help adding any extra barriers. It just becomes too hard.
Not all telemarketing companies are the same. Like most industries there are the good, the bad and the down right dodgy telemarketing companies out there! And it’s a mind field of things to consider.