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The lifeblood of any organisation are their customers.
With organisations that have subscription members it is vitally important to keep in contact to maintain relationship and the opportunity to add value.
Telemarketing is one of the main tools many fortune 500 companies use to achieve this.
Sure digital marketing is also widely used these days. However, nothing replaces that one on one customer contact.
Next to an actual physical face to face conversation, a phone conversation is still the second most effective communication tool today
Well executed membership follow-up campaign can lead to a dramatic increase in revenue.
This can be achieved through;
There are many reasons to be communicating with your customers.