The leading Telemarketing
experts since 2001
One of the most critical factors in the success of a telemarketing campaign is the quality of the list you are working from.
When deciding what type of list to use it is recommended that the source list have up to date information including contact details of the decision maker. This will of course exclude directory pages.
The best choices are either your own list or a list that is purchased.
Since 2001 we have been nurturing, segmenting and filtering our leads. We have leads for all types for targeting consumers and businesses. They are all premium leads and much higher quality than any other leads anywhere else. All we need to do is overlay your specific qualifying criteria then we call and close on your behalf.
It is a mistake to believe that you will be saving money using directories to call from as one of the biggest hurdles when calling is getting through to the person that makes the decision.
A lot of time can be wasted on the phone with (in the case of business to business) gatekeepers who take a time screening your call in order to stop you getting through.
The same can happen with householder calls if the wrong person picks up the phone and you fail to get through that’s it, you’ve blown the call.
In contrast having a list that has contact details allows the telemarketer to create familiarity in the voice tone allowing a much higher percentage of calls to get through.
If someone called you and asked who would be the person that looks after purchasing widgets then you immediately identify the call as a telemarketing call and your reaction becomes defensive straight away. If on the other hand a telemarketer calls and asks for a person by their first name it creates an entirely different outcome.
Although in house lists may also have contact details for decision makers they are almost always out of date. Even if it isn’t out of date then most likely those same prospects will have been called recently for another campaign and as a result maybe less responsive when it comes to your campaign.
So with directories, the time taken dancing around trying to find out who is the correct decision maker can end up costing much more then the cost of purchasing a current, fresh prospect list. If you have your own list then that’s even better.
There is one other consideration however. With a list that has contact names within it, you are more likely to get past any receptionist (gatekeeper) however you are also more likely not to speak to that contact on the first, second or even the third call resulting in a very high unreachable count. This becomes more evident wither higher ranking job titles.
So it is important to weigh up the pros and cons of either chancing it with the receptionists or chancing by targeting a specific person and not being able to reach them at all.
It is also important to ensure your prospect data is compliant and not out of date otherwise you may be in breech and held responsible by failing to ensure your contracted party complied with any national blocked phone number registry.
